ABC Lavpris sold to Dagrofa

Transaction

Sell-side

Undisclosed

Rôle

Adviser to ABC Lavpris on its sale to Dagrofa

Secteur

Consommation

Région

Danemark

We have advised the owners of ABC Lavpris on its sale to Dagrofa, one of Denmark’s leading grocery retail groups.

Founded in 1981 by cousins Esper and Henning Tobiasen, ABC Lavpris has grown into one of Denmark’s largest independent discount supermarket chains. Today, the company operates 16 stores across Jutland and Funen. Throughout its more than 40-year history, ABC Lavpris has remained family-owned and has built a loyal customer base through its focus on low prices and a broad grocery assortment.

Dagrofa is one of Denmark’s leading grocery retail groups, serving customers through a portfolio of well-known retail concepts and a nationwide wholesale and distribution network. Through the acquisition, Dagrofa strengthens its position in the Danish grocery market and adds a recognised regional discount chain to its portfolio.

As part of the transaction, the Tobiasen family will continue as shareholders in ABC Lavpris and remain closely connected to the company’s future development. The partnership combines the entrepreneurial heritage and strong local market position of ABC Lavpris with Dagrofa’s scale, industry expertise and long-term growth ambitions.

ABC Lavpris will continue operating under its established brand and concept, building on the strong market position and customer loyalty developed over more than four decades. Dagrofa and the existing owners share an ambition to continue expanding the ABC Lavpris concept through additional store openings, further strengthening the company’s position in the Danish grocery retail market.

We are very optimistic about the future and the next exciting phase with Dagrofa, which is the perfect fit for us both strategically and in terms of values. Now that we’ve come through a successful process with our razor-sharp team at Clearwater, it’s very clear that it would have been completely unmanageable and impossible to get through without such a skilled adviser by our side every step of the way – and at a value somewhat higher than we expected. It may be a barrier for many to have others delving thoroughly into the inner workings of their business, but it has created invaluable clarity and reassurance, whilst also enabling us to gain even greater insight into our own business along the way.
Torben Tobiasen, Co-Owner, ABC lavpris

In recent years, we have seen a consolidation of the Danish grocery retail sector, of which Dagrofa’s investment in ABC Lavpris is a prime example. Over many years, ABC Lavpris has built a strong position in the Danish market – they are deeply rooted in their local communities, excel at execution, and have a low-price concept that really works. This fits well with Dagrofa’s objectives. We are delighted to have been part of the transaction and to have helped ABC Lavpris and the families behind it move on to the next chapter.
Andreas Lauth Lauridsen, Partner, Clearwater