We have advised Brand Institute Group, a leading creative brand consultancy, which owns and operates, among others, the largest modelling agency in Northern Europe, Le Management, on the sale to the investment company MS2 Invest.
Brand Institute Group comprises Le Management, the largest Nordic and one of the world’s leading talent and modelling agencies, founded by Jannick Lindberg and Martin Lyne in 2010, representing more than 1,500 talents, models, and influencers. With offices in Aarhus, Copenhagen, Stockholm, Oslo, and Hamburg, over 100 employees service clients worldwide. Brand Institute Group has developed a visionary and effective platform that, in addition to its talent and modelling services, also creates global brands in collaboration with leading artists, the latest being the high-end jewellery brand Lié Studio. Additionally, Brand Institute Group includes the PR agency Hood Agency and the influencer management agency Le Management Society.
MS2 Invest is a Danish investment company that invests in Danish growth businesses, entering as an active partner alongside management. In the new partnership, Jannick Lindberg and Martin Lyne will continue to develop Brand Institute Group, further strengthening Le Management’s leading market position within talent and modelling services as well as developing new collaborations and brands.
