The Clearwater team has advised SIX-listed Calida Group on the sale of its Eider trademark to K2 Group, a Korea-based company holding various outdoor apparel brands.
Calida Group built up over time a house of brands with three highly specialized outdoor and sports apparel brands Millet, Eider and Lafumagro and grouped this business under the Millet Mountain Group roof. The three brands of Millet Mountain Group are Millet, a technical and Alpine-focused brand; Lafuma, a horizontal accessible urban travel brand offering footwear, apparel and accessories, though specialized in functional backpacks; and Eider, a transversal protective brand that can be used for skiing but also in the city.
Through the sale of the Eider trademark to K2, Millet Mountain Group is planning to focus on the two remaining core brands: Millet and Lafuma to increase market share in the global outdoor apparel industry. K2 Group is expected to expand its business into the global market including China through the acquired global Eider trademark.
