We have advised the shareholders of Vip District, an employee engagement and customer loyalty platform, on its sale to Epassi Group, a digital employee benefits provider.
Vip District, founded in 2010 and headquartered in Barcelona, is a European market leader in digital solutions for employee engagement and customer loyalty. The company offers a comprehensive, all-in-one platform that stands out for its innovative and flexible approach. Its growing team, located in eight offices across countries such as Spain, Italy, Portugal, Germany, France, and the Netherlands, currently serves more than 3,000 companies and 7 million users.
Its founders, who launched the project under the name Colectivos Vip, have demonstrated a strong entrepreneurial vision and a commitment to sustainable growth. Once the company had achieved its strategic objectives and was ready to enter its next phase of expansion, we initiated a search for the ideal partner to support its international development. Epassi Group, with a solid pan-European strategy, aligned with the project from the outset.
Founded in 2007, Epassi Group is a leading provider of employee benefits technology operating in Finland, Sweden, Germany, the Netherlands, Italy, UK, and Ireland. Its innovative mobile and digital platform serves some 46,000 companies. As of 2023, the group is owned by private equity funds TA Associates and Warburg Pincus, who have supported the company’s European consolidation strategy.
This strategic alliance brings together two highly complementary platforms, Epassi's multi-benefit platform and Vip District's engagement services, creating a unique and scalable solution that enables employers to motivate, recognise, and reward their employees with greater impact and flexibility. It reinforces their shared mission to improve the daily lives of millions of employees across Europe.
