Transaction

Clearwater advises Parfym Sverige AB on its sale to Priveq

Transaction

Parfym.se sold to Priveq

Sell-side

Undisclosed

Role

Adviser to Parfym.se on its sale to Priveq

Sector

Consumer

Region

Sweden

Clearwater has advised beauty retailer Parfym Sverige AB (Parym.se) on its sale to investment company, Priveq.

Founded in 2005, Parfym.se is an online beauty retailer in the Nordics, offering a full range of beauty products that carry more than 200 well-established brands in different price ranges. Since its launch, the company has expanded into Finland, rapidly becoming a favourite amongst customers. The business operates through 3 different websites and has a turnover of more than €19m (SEK 200m). Parfym.se’s head office is based in Stockholm.

Parfym.se

Advisers

1440x870 gustaf.plyhmcwicf 0522

Gustaf Plyhm

Partner +46 70 939 21 12 gustaf.plyhm@clearwatercf.com Connect
Martin Agerup_Profile

Martin Agerup

Partner +46 73 300 00 14 martin.agerup@clearwatercf.com Connect
Jonathan Enqvist_Profile

Jonathan Enqvist

Director +46 73 029 96 01 jonathan.enqvist@clearwatercf.com Connect

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