We have advised Alltricks, a leading online retailer, on the acquisition of Troc-Vélo, the French leader of second-hand bike classifieds.
Alltricks, the French leading omnichannel distributor of bike, running and outdoor equipment and accessories with 2020 GMV of €132m and 54 million of visitors per annum, has signed a definitive agreement to acquire Troc-Vélo, the French leader of second-hand bike classifieds.
Established in 2004 by Frédéric Ménager, Troc-Vélo has rapidly emerged has the French leader of second-hand bike classifieds addressing today 30 million visitors per annum representing 550,000 accounts having access to 70,000 adds, 1,000 adds being published daily, and over 2,700 brands.
This acquisition enables Alltricks to accelerate its development on the booming second-hand market, extend the array of services provided to its existing customers and improve the quality of services offered to its new customers coming from Troc-Vélo members’ base.
