Digiseg sold to HAWK Infinity

Transaction

Sell-side

Undisclosed

Role

Adviser to the owners of Digiseg on its sale to HAWK Infinity

Sector

Tech & Tech Services

Region

Denmark

We have advised Digiseg, a market-leading platform innovating the future of targeting and measurement in the post-cookie world, on its sale to investment firm HAWK Infinity.

Digiseg has developed unique and scalable software that maps digital advertising to household characteristics. This cookie- and tracking-free technology is used across all devices, media types, and operating systems to target advertising and measure audiences for advertising campaigns and websites.

Hawk Infinity is a Norwegian investment company focusing on IT and software companies in Scandinavia and operates with a long-term investment strategy, where the existing management continues to drive the business forward with support and sparring from Hawk Infinity in the new partnership.

Under the new ownership, Digiseg will benefit from HAWK Infinity’s long experience in the industry and further support Digiseg’s existing strategy. After the sale, Digiseg will continue operating with the current management and employees.

satisfied teen wearing headphones watching media

We’re more than happy with our match with Hawk, which is incredibly strong. Initially, we thought we would end up with a strategic buyer, but after experiencing Hawk’s interest in the very lean business we’ve built, and how they fully trust our DNA, we had no doubts. We’ve been considering a sale for a while and even tried running a process ourselves, but it quickly became clear how essential it is to have a skilled team like Clearwater by your side – not just in terms of potential buyers, but also in managing all the phases leading up to the final sale and, not least, challenging our business and strategy. They have truly been second to none, and we are deeply impressed and grateful for our collaboration.
Søren H. Dinesen, CEO and Co-founder, Digiseg

We are proud to have supported an AdTech pioneer like Digiseg on the next step of its journey. It is truly impressive how the founders and team, over the past decade, have built a visionary tech company by investing ahead of the curve and developing a unique solution that enables privacy-centric targeting and measurement without the need for tracking. In the past year alone, Digiseg’s data has been used in over 10 billion ad impressions globally for leading brands like IKEA, Nike, and Vodafone. We are confident that Digiseg and Hawk Infinity will form a strong strategic partnership, reaching new heights in the future.
Kasper Svold, Partner, Clearwater