Clearwater advises Balmuir on its sale to Polap-Team

Transaction

Balmuir sold to Polap-Team Oy

Sell-side

Undisclosed

Role

Adviser to Balmuir on its sale to Polap-Team Oy

Sector

Consumer

Region

Finland

We have advised Wheslyn Group Oy, the owner of the Balmuir brand, on the sale of 100% of its shares to Polap-Team Oy, the parent company of L-Fashion Group. Balmuir is a rapidly growing lifestyle brand offering fashion accessories and interior decoration items made from the finest natural materials. Each Balmuir product is a token of fine craftsmanship and designed to bring joy for years. In financial year 2019, Wheslyn Group Oy generated revenues of €8.3m.

Polap-Team Oy is the parent company of L-Fashion Group, the largest Nordic sportswear company.

It was a pleasure to work with Clearwater. With their help, we found Balmuir the best new owner that can support the company’s growth strategy and strengthen its international operations. When you are selling your life’s work, it is crucial that the advisor is wholeheartedly and professionally giving their best in supporting you and achieving the best possible outcome for you
Heidi Jaara, Managing Director of Balmuir

The transaction represents a continuation in our long-standing presence in Nordic consumer sector deals. Balmuir has all the attractions of a modern consumer transaction opportunity – differentiated luxury brand, significantly growing online sales, and own retail presence also outside Finland.
Timo Lappalainen, Partner, Clearwater