The B2B Information Services sector is undergoing one of the most significant transformations in its history. Advances in AI, rapidly shifting client expectations, and the premium placed on specialist, workflow-embedded data solutions are reshaping where value is created and where investors are deploying capital.

Our B2B information specialists have reviewed the key trends shaping the market, which are covered in more detail within the report:

• ‘Data is the new oil’ is now an outdated phrase. Value in data analytics businesses comes from the level of proprietary data, how well the data is integrated into the workflows of the user and how much value the end user gets from the product
• Exhibition M&A is on the rise again. With a focus on transatlantic opportunities for PE-backed operators like Easyfairs and The Nineteen Group. Alongside this, larger operators like Informa are pursuing joint-ventures in the UAE to capitalise on the fast-growing Middle Eastern exhibition ecosystem
• Winning with AI requires the right governance, not just the right tools. Setting the right guardrails on AI use early avoids data protection risks and allows employees to experiment with what works best for them

Together, these themes highlight a sector that is not merely adapting to AI and digital transformation, but actively reshaping how information is produced, delivered and monetised.