Fast-growing experience intelligence specialist backed by leading mid-market investor

Transaction

Atombit Group acquired by Palatine

Buy-side

Undisclosed

Role

Adviser to Palatine on its acquisition of Atombit Group

Sector

Tech & Tech Services

Region

We have advised Palatine, on its acquisition of a majority stake in Atombit Group (Atombit), a fast-growth pan-European leader in experience intelligence spanning customer and employee experience, data analytics and AI.

Atombit’s founding team of Paolo Righetti, Luca Pepere and Gabriele Albani have more than 20 years’ experience in data analytics and innovation.

Alongside the investment, London-based Atombit has made three strategic acquisitions to accelerate its growth.

It has acquired UK-based J2 Reliance and Profusion and Bulgaria-based company DWise. The enlarged group now comprises 150 skilled consultants and data scientists based in Europe and India, serving more than 100 large international enterprises.

Atombit was founded to challenge the status quo in CX, EX and Experience Intelligence by using technology to unlock innovative ways for businesses to create value, increase profitability and gain a competitive edge in an ever-changing business landscape. In Palatine we have an experienced and collaborative partner who share our vision and ambition for the group, and we are very excited to be working with them.
Paolo Righetti, CEO, Atombit

We are thrilled to be partnering with the dynamic and ambitious team at Atombit to help shape what we believe will be a category-defining business in the AI and experience intelligence space. We are delighted to be supporting the team as they build a world-class platform for growth. The onward strategy includes organic growth, cross-selling across the group’s existing client base, and pursuing further strategic M&A to extend capabilities, deepen expertise, and expand geographical presence. This is an incredibly exciting opportunity to help shape the future of a challenger brand with global ambition.
Andy Strickland, Partner and Head of Tech Services, Palatine

We’re pleased to have advised Palatine on its investment in Atombit, a standout business in the fast-growing Experience Intelligence space. With deep technical expertise, entrepreneurial leadership and a highly exciting buy-and-build strategy, Atombit is well-positioned to scale rapidly. We’re excited to see the team continue to grow with Palatine’s backing.
Edward Gale, Partner, Clearwater

The CX, EX and Experience Intelligence market is growing rapidly as organisations rethink how they deliver value to both customers and employees. While investment in new technologies continues to accelerate, the market lacks specialist consulting partners that can offer the joined up strategic and practical support needed to maximise value from these investments. Atombit is well positioned to capture market share with an agile, end-to-end proposition that prioritises quality, measurable outcomes and has a clear focus on ROI. We’re excited to see it scale with Palatine’s support to be the definitive challenger brand in this space.
Jon Grant, Director, Clearwater