We have advised Classic Pizza Group and its owners on the sale to Restel Oy. Classic Pizza was founded in Hanko in the mid-1990s, whereas Hangon Makaronitehdas was established five years ago. The owners, Juha Toivanen and Merja Rahkola-Toivanen, developed and expanded the unique casual dining concepts to the main cities and ski resorts in Finland and as of today the chains have a total of 23 restaurants. The success of the chains is based on quality, superior ingredients and service offered by committed employees. In 2019 (pre-COVID) combined revenue of the chains was approximately €15m.
Restel is a leading restaurant operator in Finland with more than 200 restaurants and over €200m in revenue. Restel is owned by Tradeka. Restel’s target is to provide consumers with quality experiences and the acquisition is based on its strategy to grow through acquisitions with a focus on strong brands.
