We have advised the Belgian company Proxistore on its €3.5m fundraising round.
Founded in 2011, Proxistore has developed an advertising solution with a Web-to-Store approach: enabling physical merchants to publish local ads online and use geolocation to attract potential customers and drive in-store traffic.
Several players participated in this fundraising round, including the Regional Investment Company of Wallonia (SRIW), which joins the capital, alongside existing shareholders: Roularta Media Group and PX Holding SA, the holding company of CEO Bruno Van Boucq, supported by Belgian industrial families.
