We have advised Mail Metrics, an enterprise SaaS platform, on its investment from MML and acquisition of Adare SEC, a provider of integrated, multi-channel customer communication solutions. We supported Mail Metrics in raising finance from Bank of Ireland and Allied Irish Bank (AIB) to support the acquisition.
Mail Metrics is an enterprise SaaS platform specialising in regulatory Customer Communications Management (CCM) for businesses in highly regulated industries such as insurance, banking, pensions, utilities, and healthcare. Based in Ireland and founded in 2013 by Nick Keegan, Marcin Jernas, and Pawel Jernas, the company provides a centralised platform for managing essential customer communications across multiple channels, including email, SMS, customer portals, and traditional post. The platform spans the entire customer lifecycle from onboarding to retention, helping organisations simplify, automate, and digitise its communications. Mail Metrics emphasises compliance, cost efficiency, and enhancing both customer and employee experiences. Its solutions ensure real-time visibility, omnichannel analytics, and adherence to regulatory standards.
Adare SEC is a UK-based provider of integrated, multi-channel customer communication solutions, specialising in regulated sectors such as banking, insurance, financial services, local government, healthcare (NHS), retail, and utilities. With facilities in Huddersfield, Leicester, and Glasgow, the company handles approximately one billion critical communications annually. Its services include digital transformation tools, secure print and hybrid mail, bulk email and SMS, digital mailroom solutions, and self-serve communication management platforms. Adare SEC is known for supporting organisations in achieving regulatory compliance and enhancing customer engagement through innovative and sustainable solutions.
The acquisition makes Mail Metrics a leading player in critical communications across the UK and Ireland, by integrating Adare SEC into its cutting-edge CCM SaaS platform. The acquisition positions Mail Metrics as a major player in both markets, growing the business to 600 employees and a combined revenue of €210m (£175m). By acquiring Adare SEC, Mail Metrics strengthens its position in regulated markets, delivering tailored, multi-channel communication solutions to blue-chip clients in industries like banking, healthcare, and utilities. The combined expertise drives Mail Metric’s focus on digital transformation, enabling clients to transition from traditional to scalable, technology-driven communications. With MML’s investment, Mail Metrics is set to enhance its platform and expand its leadership in the regulated communications market.
The acquisition builds on Mail Metrics’ proven track record of strategic growth, following its previous acquisitions of Persona (Ireland) and Forth Communications (UK) in 2021, and Dafil (Ireland) in 2023.
Our team provided M&A support (sell-side and buy-side) as well as debt advisory services to Mail Metrics.
